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Sales - Market Data - DMA Map

DMA Map

SAN ANTONIO MARKET RANK #37

METRO AREA
672,960 Estimated TV Households.
DESIGNATED MARKET AREA
774,470 Estimated TV Households.

Sales - Market Data - The People

The City of San Antonio is home to 1,144,646 multicultural Texans.

Age% Population
5 to 9 8.0%
10 to 19 15.6%
20 to 34 23.2%
35 to 54 27.4%
55+ 17.7%

Source: U.S Census Bureau, Census 2000

Median Age

San AntonioTexasU.S. Median
32.932.635.6

Source: Claritas, Inc.

Race

White67.7%
Black or African American6.8%
Asian1.6%
Hispanic or Latino58.7%

Source: US Census Bureau, Census 2000.
The percentages may add up to more than 100 percent because individuals may report more than one race.

Household by Type

Family Households 280,828
Family HH's with children under 18 145,643
Married couple family 194,872
Married HH's with children under 18 97,670
Nonfamily households 124,646
Householder living alone 101,634

Sales - Market Data - Designated Market Area

Household Data

Households NSI Market Rank: 37
Total DMA Households: 829,900
Total DMA TV Households: 818,560
Total Metro TV Households:715,060

Population % of 2+
Total Persons Age 2+ 3,459,000
Total Persons Age 12-24 406,000
Total Persons 18+ 2,711,000
Total Persons Age 18-34 711,000
Total Persons Age 18-49 1,350,000
Total Persons Age 50+ 1,361,000

Geography

Metro Counties (715,060 TV Households)
Atascosa
(14,640)
Bandera
(8,020)
Bexar
(570,620)
Comal
(41,170)
Guadalupe
(40,060)
Kendall
(11,740)
Medina
(14,660)
Wilson
(14,150)

Non-Metro DMA Counties (103,500 TV Households)
De Witt Dimmit EdwardsFrio
Goliad GonzalesKarnes Kerr
Kinney La SalleLavaca McMullen
MaverickReal Uvalde Val Verde
Zavala

Market Penetration Estimates

Area Black Hispanic Multiset Cable VCR
Metro 6.7% 46.2% 62%
DMA 6.2% 46.8% 88% 73% 60%
San Antonio 7.4% 54.9% N/A N/A N/A

Tonight on Fox San Antonio

7:00PM MasterChef Junior
8:00PM New Girl
8:30PM The Mindy Project
9:00PM FOX News at Nine

Complete schedule

KABB Fox San Antonio :: 7-Day Forecast
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