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Sales - Market Data - DMA Map
| SAN ANTONIO MARKET RANK #37 | |
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METRO AREA 672,960 Estimated TV Households. |
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DESIGNATED MARKET AREA 774,470 Estimated TV Households. |
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Sales - Market Data - The People
The City of San Antonio is home to 1,144,646 multicultural Texans.
| Age | % Population |
| 5 to 9 | 8.0% |
| 10 to 19 | 15.6% |
| 20 to 34 | 23.2% |
| 35 to 54 | 27.4% |
| 55+ | 17.7% |
Median Age
| San Antonio | Texas | U.S. Median |
| 32.9 | 32.6 | 35.6 |
Source: Claritas, Inc. | ||
Race
| White | 67.7% |
| Black or African American | 6.8% |
| Asian | 1.6% |
| Hispanic or Latino | 58.7% |
Source: US Census Bureau, Census 2000. The percentages may add up to more than 100 percent because individuals may report more than one race. | |
Household by Type
| Family Households | 280,828 |
| Family HH's with children under 18 | 145,643 |
| Married couple family | 194,872 |
| Married HH's with children under 18 | 97,670 |
| Nonfamily households | 124,646 |
| Householder living alone | 101,634 |
Sales - Market Data - Designated Market Area
Household Data
| Households | NSI Market Rank: 37 |
| Total DMA Households: | 829,900 |
| Total DMA TV Households: | 818,560 |
| Total Metro TV Households: | 715,060 |
| Population | % of 2+ |
| Total Persons Age 2+ | 3,459,000 |
| Total Persons Age 12-24 | 406,000 |
| Total Persons 18+ | 2,711,000 |
| Total Persons Age 18-34 | 711,000 |
| Total Persons Age 18-49 | 1,350,000 |
| Total Persons Age 50+ | 1,361,000 |
Geography
| Metro Counties (715,060 TV Households) | |||
| Atascosa (14,640) |
Bandera (8,020) |
Bexar (570,620) |
Comal (41,170) |
| Guadalupe (40,060) |
Kendall (11,740) |
Medina (14,660) |
Wilson (14,150) |
| Non-Metro DMA Counties (103,500 TV Households) | |||
| De Witt | Dimmit | Edwards | Frio |
| Goliad | Gonzales | Karnes | Kerr |
| Kinney | La Salle | Lavaca | McMullen |
| Maverick | Real | Uvalde | Val Verde |
| Zavala | |||
Market Penetration Estimates
| Area | Black | Hispanic | Multiset | Cable | VCR |
| Metro | 6.7% | 46.2% | 62% | ||
| DMA | 6.2% | 46.8% | 88% | 73% | 60% |
| San Antonio | 7.4% | 54.9% | N/A | N/A | N/A |
FOX SA NEWS TEAM
Alex Garcia
Christina Coleman
Chuck Miketinac
Ernie Zuniga
Grace White
Hector Ledesma
Karen Martinez
Jennifer Saucedo
JT Street
Michael Valdes
Mileka Lincoln
Miriam Zamorano
Monica Taylor
Robert Price
Shaun Stevens
Sylvia Rincon
Ted Garcia
Yami Virgin
TONIGHT ON FOX SA
7:00PM COPS
7:30PM COPS
8:00PM FINDER
9:00PM FOX 29 NEWS AT NINE
9:30PM MAXIMUM SPORTS
Cold, Wet Weekend
A flash flood watch is in effect until noon tomorrow. We are tracking a cold front as it makes its way southward to San Antonio. I expect the front to reach the area between 4 and 6am tomorrow morning. The front will bring a round of showers and thunderstorms to the region with the primary threat being heavy rainfall. Look for the most of the rain to fall east of the I-35 corridor. We could see isolated totals of up to 3 inches ...
AP NEWS
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IE6 Float Fix
