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Sales - Market Data - DMA Map
| SAN ANTONIO MARKET RANK #37 | |
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METRO AREA 672,960 Estimated TV Households. |
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DESIGNATED MARKET AREA 774,470 Estimated TV Households. |
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Sales - Market Data - The People
The City of San Antonio is home to 1,144,646 multicultural Texans.
| Age | % Population |
| 5 to 9 | 8.0% |
| 10 to 19 | 15.6% |
| 20 to 34 | 23.2% |
| 35 to 54 | 27.4% |
| 55+ | 17.7% |
Median Age
| San Antonio | Texas | U.S. Median |
| 32.9 | 32.6 | 35.6 |
Source: Claritas, Inc. | ||
Race
| White | 67.7% |
| Black or African American | 6.8% |
| Asian | 1.6% |
| Hispanic or Latino | 58.7% |
Source: US Census Bureau, Census 2000. The percentages may add up to more than 100 percent because individuals may report more than one race. | |
Household by Type
| Family Households | 280,828 |
| Family HH's with children under 18 | 145,643 |
| Married couple family | 194,872 |
| Married HH's with children under 18 | 97,670 |
| Nonfamily households | 124,646 |
| Householder living alone | 101,634 |
Sales - Market Data - Designated Market Area
Household Data
| Households | NSI Market Rank: 37 |
| Total DMA Households: | 829,900 |
| Total DMA TV Households: | 818,560 |
| Total Metro TV Households: | 715,060 |
| Population | % of 2+ |
| Total Persons Age 2+ | 3,459,000 |
| Total Persons Age 12-24 | 406,000 |
| Total Persons 18+ | 2,711,000 |
| Total Persons Age 18-34 | 711,000 |
| Total Persons Age 18-49 | 1,350,000 |
| Total Persons Age 50+ | 1,361,000 |
Geography
| Metro Counties (715,060 TV Households) | |||
| Atascosa (14,640) |
Bandera (8,020) |
Bexar (570,620) |
Comal (41,170) |
| Guadalupe (40,060) |
Kendall (11,740) |
Medina (14,660) |
Wilson (14,150) |
| Non-Metro DMA Counties (103,500 TV Households) | |||
| De Witt | Dimmit | Edwards | Frio |
| Goliad | Gonzales | Karnes | Kerr |
| Kinney | La Salle | Lavaca | McMullen |
| Maverick | Real | Uvalde | Val Verde |
| Zavala | |||
Market Penetration Estimates
| Area | Black | Hispanic | Multiset | Cable | VCR |
| Metro | 6.7% | 46.2% | 62% | ||
| DMA | 6.2% | 46.8% | 88% | 73% | 60% |
| San Antonio | 7.4% | 54.9% | N/A | N/A | N/A |
FOX SA NEWS TEAM
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Hermine Weakens
The remnants of Tropical Storm Hermine will continue to move into Central Texas tonight. A Flash Flood Watch is in effect for most of South Central Texas until Noon Wednesday. Localized heavy rains will be possible with ample Gulf/Tropical moisture available in the atmosphere. Another 2 to 4 inches can be expected along and just east of the stormtrack. Rain chances will diminsh some by Thursday as high pressure builds over the region. ...
AP NEWS
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