Sales - Market Data - DMA Map

| SAN ANTONIO MARKET RANK #37 | |
|
METRO AREA 672,960 Estimated TV Households. |
|
|
DESIGNATED MARKET AREA 774,470 Estimated TV Households. |
|
Sales - Market Data - The People
The City of San Antonio is home to 1,144,646 multicultural Texans.
| Age | % Population |
| 5 to 9 | 8.0% |
| 10 to 19 | 15.6% |
| 20 to 34 | 23.2% |
| 35 to 54 | 27.4% |
| 55+ | 17.7% |
Median Age
| San Antonio | Texas | U.S. Median |
| 32.9 | 32.6 | 35.6 |
Source: Claritas, Inc. | ||
Race
| White | 67.7% |
| Black or African American | 6.8% |
| Asian | 1.6% |
| Hispanic or Latino | 58.7% |
Source: US Census Bureau, Census 2000. The percentages may add up to more than 100 percent because individuals may report more than one race. | |
Household by Type
| Family Households | 280,828 |
| Family HH's with children under 18 | 145,643 |
| Married couple family | 194,872 |
| Married HH's with children under 18 | 97,670 |
| Nonfamily households | 124,646 |
| Householder living alone | 101,634 |
Sales - Market Data - Designated Market Area
Household Data
| Households | NSI Market Rank: 37 |
| Total DMA Households: | 829,900 |
| Total DMA TV Households: | 818,560 |
| Total Metro TV Households: | 715,060 |
| Population | % of 2+ |
| Total Persons Age 2+ | 3,459,000 |
| Total Persons Age 12-24 | 406,000 |
| Total Persons 18+ | 2,711,000 |
| Total Persons Age 18-34 | 711,000 |
| Total Persons Age 18-49 | 1,350,000 |
| Total Persons Age 50+ | 1,361,000 |
Geography
| Metro Counties (715,060 TV Households) | |||
| Atascosa (14,640) |
Bandera (8,020) |
Bexar (570,620) |
Comal (41,170) |
| Guadalupe (40,060) |
Kendall (11,740) |
Medina (14,660) |
Wilson (14,150) |
| Non-Metro DMA Counties (103,500 TV Households) | |||
| De Witt | Dimmit | Edwards | Frio |
| Goliad | Gonzales | Karnes | Kerr |
| Kinney | La Salle | Lavaca | McMullen |
| Maverick | Real | Uvalde | Val Verde |
| Zavala | |||
Market Penetration Estimates
| Area | Black | Hispanic | Multiset | Cable | VCR |
| Metro | 6.7% | 46.2% | 62% | ||
| DMA | 6.2% | 46.8% | 88% | 73% | 60% |
| San Antonio | 7.4% | 54.9% | N/A | N/A | N/A |
FOX SA NEWS TEAM
Alex Garcia
Ted Garcia
Andy Cunningham
Christina Coleman
Chuck Miketinac
Darren Haynes
Ernie Zuniga
Grace White
Hector Ledesma
Jennifer Saucedo
Karen Martinez
Michael Valdes
Mileka Lincoln
Monica Taylor
Shaun Stevens
Sylvia Rincon
Yami Virgin
TONIGHT ON FOX SA
7:00PM Glee
8:00PM Glee
9:00PM
FOX 29 News at
Nine
Hermine Weakens
The remnants of Tropical Storm Hermine will continue to move into Central Texas tonight. A Flash Flood Watch is in effect for most of South Central Texas until Noon Wednesday. Localized heavy rains will be possible with ample Gulf/Tropical moisture available in the atmosphere. Another 2 to 4 inches can be expected along and just east of the stormtrack. Rain chances will diminsh some by Thursday as high pressure builds over the region. ...
